> Really fresh produce provides much more flavour

> Picking immediately before preparation preserves the full nutritional benefits

> The importance of eating five portions a day of fruit and vegetables

> Increased awareness of the need to avoid harmful artificial chemicals in our food

> The need to teach our children about healthy eating at an early age

> Doing our bit to save the environment and ‘saving food miles’

> The greatly increasing cost of the food in our weekly shopping baskets.